In this episode Heather interviews Zoe Smiles, jewelry, self-care, and clothing designer and founder of Happy Goods.
Tune-in to hear their conversation on:
"Handmade products for Happy People" - The inspiration behind Zoe's playful jewelry and accessory line Happy Goods.
"I think I have an additional passion besides Harry Potter." - How Zoe started designing at the age of 15 and decided to pursue that as a career.
"There should be an evolution in your life journey." - Zoe's family believe you will have three careers in your life. How doing something you are passionate about, does good in the world, and being able to make a living at it will build and grow throughout your life leading to multiple career paths.
"I couldn't see smiles anymore." - Bringing joy and color to her mask designs and how the pandemic forced her to shift her business model.
"Any sale for me is really not about the dollar, it's really about the person." - Use code "welikeyou" for 10% off your order. If you are a healthcare worker or first responder message Happy Goods for a personal discount code good for an entire year.
"Life doesn't give up on us." - Zoe's belief that you'll always get opportunities to do what you are passionate about and how she tries to listen the first time.
"What you can do is you can love people." - The amazing advice from Zoe's mom given to her at a young age and how that sparked her to bring happiness into people's life and is at the foundation of her business and her life.
Connect with Zoe and Happy Goods
Website - https://www.happygoodsunlimited.com/
Instagram - @happygoodsunlimited
Zoe Smiles
Zoe Smiles is a product designer of multiple handmade jewelry, self care, and clothing lines.
She started Happy Goods in 2016 as an alternative to consumer driven focused fast fashion. The brand focuses on producing quality, locally made, and smile inducing collections. Everything is made by her and for large productions, she partners with other talented makers.
She creates product lines centered around happiness under her company Happy Goods Unlimited which currently houses 6 of her brands. Designing for over 15 years, she has produced over 20 nationally sold brands.
Zoe started a graphic design and photography business as a teenager. She graduated from UCLA at 19 and established a wholesale business soon thereafter selling her children's apparel brands and adult jewelry lines to lifestyle boutique shops, upmarket department stores, and resorts.
Her goal is to continue to design heart-warming products and share her passion for living in a state of happiness.
She's one of those rare native Californians and currently resides in Santa Monica, CA.
Happy Goods
Happy Goods Unlimited creates unique handmade products for happy people (and those on the cusp). Zoe Smiles is the designer behind Happy Goods and she creates a select, ever growing group of brands in her California studio. Defined as an online retail store and pop up shop Zoe also showcase her independent designs across California by hosting monthly events and participating in independent shows curated by like minded partners. Most Happy Goods products are made and packaged at the studio's base in California. Her collections are available online, in person at pop up shops, or in brick and mortar boutiques in the U.S.A, Canada, and Japan. The product lines are currently carried by 100 specialty boutiques, gift shops, and resorts worldwide.
Zoe thanks each and every customer that has given her the opportunity to bring smiles to the world. She can't even begin to imagine all the happiness that is in store for you and her.