Episode 58: Creative Mavens Heather Newman and Annelise Sexton

Episode 58 of the Mavens Do It Better Podcast is our 1st Anniversary special celebration episode featuring our host Heather Newman and our producer Annelise Sexton. We are celebrating our first anniversary with a discussion about producing a weekly podcast, what tools we use, and our first time attending the WerkIt Festival, a women and non-binary conference this past month in Downtown Los Angeles. Thank you to all of our guests, followers, subscribers, and fans for a wonderful year! Happy Halloween!    

Note from the Producer: 

In this episode it may at times sound like we are unwrapping candy, we wish we were. We experienced some recording issues that were not caught at the time and while I’ve cut the worst of it, there is some I could not get rid of.  

Annelise and Heather caught up virtually from Alameda, CA and  Marina del Rey, CA.  

Listen in as  they talk about:  

  • Best moments and lessons learned from the WerkIt Festival. 

  • A year into running a podcast, what we’ve learned and are still learning, how it came about, and where we see the show going. 

  • The tools (hardware and software) we use for recording, editing, and promoting the show, and some tips for those who want to start one of their own. 

To follow Heather: LinkedIn | Twitter | Instagram 

To follow Mavens Do It Better: Website | Facebook | Twitter | Instagram 

To follow our marketing consultancy, Creative Maven:  LinkedIn | Website | Facebook | Twitter | Instagram  

Tools we use: 

Audio recorder – Zoom H4n Pro https://zoom-na.com/products/field-video-recording/field-recording/h4n-pro  

Podcast hosting and website - https://www.squarespace.com  

Sound editing - Audacity https://www.audacityteam.org 

Audiograms - Headliner https://www.headliner.app 

Episode graphics - Canva www.canva.com  

Analytics - Chartable https://chartable.com  Blubrry www.blubrry.com  

Transcripts - Temi https://www.temi.com  

Cook

Heather Cook is an award-winning marketing maven, technology entrepreneur and an epic connector that brings many worlds together. She has extensive experience marketing products and services for Enterprise businesses, startups and emerging markets. Heather builds plans and processes that are nimble, human and different. She is an adept storyteller and is passionate about growth for both employees and the corporate bottom-line. Heather hails from the arts and the bulk of her career has been working with the largest technology companies in the world (Microsoft, Google, Amazon, NetApp, Hewlett Packard, and Dell). Her nineteen years of experience working at technology companies and building global high-tech marketing strategy has driven millions of dollars of revenue and multiple award-winning campaigns. She has led global marketing teams for many technology companies including AvePoint, IT Unity & KnowledgeLake. Heather was a part of the original Microsoft SharePoint Marketing team. During her tenure, she helped launch multiple versions of the product, build the SharePoint Partner Ecosystem and conceived of and produced the first three Microsoft SharePoint Conferences. Creative Maven has produced thousands of global marketing campaigns and events. Currently CM is focusing on go to market strategies for Microsoft and its partners as well as a new site sister site launching in 2015 called Marketingfixer.com. Heather also serves as Co-Founder and Chief Marketing Officer of Content Panda, an innovative technology startup looking to actively disrupt how content is delivered inside software.

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